When most magicians & entertainers write copy for their website, or create a new marketing piece – they pretty much all say the same stuff.
Ya know how it goes…
“Award Winning Magic of __________!”
So & So The Magician creates a show of fun and magic that everyone loves and is the best magician in “ANYTOWN USA!” Yada, yada, yada!”
What most magicians (and businesses in general for that matter) forget about is the 1 KEY METRIC that has the power to allow you to make an instant CONNECT with a prospect or an instant DISCONNECT, where the prospect is sent running for the hills – AWAY from you.
That key is having a TARGET CLIENT PROFILE or AVITAR.
This is the most important thing you can do, so that when your target READS your message – they “GET IT,” and feel like you know them and understand their problem.
You need to stack the deck in your favor. The best way (backed by extensive testing) is to carry out research.More specifically, researching your customers.
This step takes time, energy and focus.
If you could dissect a winning marketing promotion, or spend time with marketing greats like Dan Kennedy, you would understand the importance of researching your customer.
Imagine you are selling a $1,997 product.
Now imagine you’ve just written the best sales letter… it follows the normal structure of writing a winning sales message.
You think the headline rocks. Great copy, great content (so you think…)
And NO response!
Why is that?
A few reasons:
1. They don’t believe what you say is true for them.
2. Your offer is way off mark.
Now, imagine if you got the world’s best living copywriter to run your promotion?
You start to make sales!
So what made the difference?
RESEARCHING THE CUSTOMER! The world’s best copywriters will want to do research on WHO they are writing sales copy FOR before they sit down to write it.
Most business owners, sit down to write copy and all they do is talk about what they THINK EVERYONE will want to hear rather than really identifying the problem(s) your specific, ideal clients are experiencing and how your product or service can help them.
You cannot shout to EVERYONE and expect EVERYONE to buy from you. It’s not realistic. You have to focus on your target.
Hope this helps YOU realize you may be forgetting an important part of marketing – researching & identifying your ideal clients, then writing your marketing messages to them! 🙂
Kick Butt with your marketing and …
